The Boyd Company Marketing Communications » Services

“While I was managing partner at Larson, Hart Shepherd, Jacque helped us redefine our brand and to upgrade and revamp our website, while providing us with keen professional insights. She also recrafted several articles I had written on business issues and helped establish me as a columnist for the Puget Sound Business Journal. At the same time, she took on many other marketing/PR tasks for the firms PR tasks for the firms’ partners. Jacque was responsive, professional, and pleasant to work with.”

~ Kenneth Hart
Principal
Carney Bradley Spellman

Services

The Boyd Company and its partner teams offer a full menu of marketing communications services. A determined brand-keeper, Jacque Boyd strives to help a companies develop and communicate their unique brand throughout all communications programs.

The brand discovery process is a way for companies to focus attention on the firm’s central vision. A clear identity shores up company goals, promotes a culture of success, and provides a positive and enthusiastic environment for staff–particularly those directly engaged in effective communications with clients, prospective clients and the media. Our services include:

  • Branding. Establishing who you are and what you do better than anyone else. Finding your unique voice within a sea of competition.
  • Messaging. Developing your core message, taglines, slogans, and key words to use in all communication efforts.
  • Brand strategies. Determining the best way to reflect your brand in all marketing efforts and designs. Name your company. Name your products.
  • Website designs and content. Website designs, development, and content. Designing website and writing content that reflects the brand and highlights key words for search engine optimization (SEO).
  • Advertising campaigns. Designing a campaign that communicates your signature corporate brand with memorable taglines, messages, and unique designs.
  • Public relations campaigns. Strategizing and carrying out proactive PR strategies to raise awareness for the firm, company, or product. Develop and drive home the message.
  • Crisis communications. Developing an appropriate reactive campaign to answer media inquiries on sensitive topics. Write a crisis communications plan and help leadership rehearse the plan.
  • Media training. Preparing corporate leaders as spokespersons to take interviews and answer media questions on camera and off.
  • Logos and printed materials. Developing a look and feel with printed brochures or corporate identity packages that reflect the corporate brand. Partner with the most appropriate design firms for the task at hand.
  • Social media strategies. Determining what social media outlets are appropriate communication vehicles for your firm.
  • Newsletters, blogs, online postcards.Creating regular communications vehicles for email blasts or website features. Helping develop the list.
  • Client relations strategies. Interviewing clients for all-important testimonials. Conducting critical client surveys. Using this information as effective vehicles for turning clients into marketers for your company.
  • Videos and webinars. Creating arresting videos to convey your messages, give seminars, and captivate targeted audiences.
  • Filmmaking. By partnering with noted filmmakers, producers and screenwriters, we can offer screenwriting, script doctoring, production, and other filmmaking services.

Develop your Brand. Be clear. Stand out from a sea of competitors.